- Freedom to Pay - Pay and receive any amount of money instantly, anywhere, at any time. No bank holidays, no borders, no imposed restrictions. Bitcoin allows its users to have complete control over their money.
- Choose Your Own Fees - Currently, there are no or minimal fees charged for processing Bitcoin payments. Users can include fees in their transactions to encourage faster transaction confirmations, and receive transaction confirmations from the network faster. Alternatively, there are merchant processors that assist merchants in processing transactions, converting Bitcoins into fiat currency on a daily basis and depositing the funds directly into the merchant's bank account. Because these services are based on Bitcoin, they can offer fees that are much lower than PayPal or credit card networks.
- Reduce Risk for Merchants - Bitcoin transactions are secure, irreversible, and do not contain sensitive or personal information of customers. This avoids losses to merchants due to fraud or fraudulent chargebacks, and there is no need to comply with PCI standards. Merchants can also easily expand into new markets where credit cards are not accepted or where fraud rates are unacceptably high. The end result is lower fees, a larger market, and reduced administrative costs.
- Security and Control - Bitcoin users are in full control of their transactions; merchants cannot impose fees that are unwarranted or difficult to detect that may occur with other payment methods. Bitcoin payments do not require personal information to be tied to the transaction, which provides a great defense against identity theft. Bitcoin users can also protect their funds through backup and encryption.
- Transparency and Neutrality - All information about the Bitcoin funding supply itself is stored in the blockchain and can be verified and used by anyone in real time. No individual or organization can control or manipulate the Bitcoin protocol because its protocol is cryptographically secure. So we can trust Bitcoin to be completely neutral, transparent, and predictable.
