The live price of Basic Attention Token is - per (BAT / USD) with a current market cap of $219.56M USD. 24-hour trading volume is - USD. BAT to USD price is updated in real-time. Basic Attention Token is -% in the last 24 hours with a circulating supply of 1.50B.
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The Basic Attention Token (BAT) aims to simplify and disrupt the online advertising industry by offering blockchain-based solutions to common web browsing issues.
BAT is the native digital currency of the Brave browser, used by advertisers to purchase services and ad space within the Brave web browser. Together with Brave, it forms a decentralized, blockchain-based digital advertising platform.
Through its core product—the Brave web browser—BAT creates a mutually beneficial system for users, publishers, and advertisers.
The Brave blockchain browser allows users to have better control over their data while also earning crypto rewards in the form of BAT (the project's utility token).
Although the Brave browser was launched in January 2016, BAT was introduced in May 2017 through an Initial Coin Offering (ICO) as an ERC-20 standard token.
The ICO raised over $35 million in just 30 seconds, with the initial BAT price around $0.036 per token. The primary purpose of BAT is to serve as a unit of exchange within the Brave ecosystem.
Brave browser rewards users for viewing ads and offers advertisers a better return on ad spend. Its main goal is to decentralize the BAT economy by allowing users to choose privacy-respecting ads they want to view and rewarding them with BAT.
On the other hand, advertisers can display more targeted ads, achieving better engagement while reducing losses caused by ad fraud.
Brave and BAT work efficiently together to address inefficiencies and privacy violations in the digital advertising industry.
They eliminate centralized intermediaries, provide users with greater privacy, and facilitate optimal value distribution among all participants in the ecosystem.
BAT is typically traded among different entities within the Brave ecosystem, including content creators, publishers, end users, and advertisers.
Brave has 16 million daily active users, 55 million monthly active users, 1.6 million verified content creators (accepting BAT), thousands of campaigns run by leading brands, and 10.6 million BAT wallets.
Notable participants in the Brave and BAT ecosystem include Verizon, Purple, BlockFi, The Guardian, The Los Angeles Times, The Washington Post, Vimeo, Gala Games, and Tap Network.
Through Brave Wallet and Brave Swap, the BAT team has brought decentralized finance (DeFi) into the BAT ecosystem. Upcoming features include BAT utilities for search engines, e-commerce, file sharing, and IPNS content verification.
The Basic Attention Token (BAT) is designed to increase transparency in digital marketing while rewarding internet users, marketers, and digital publishers. BAT operates on the popular Brave decentralized web browser, which tracks user attention and identifies organically expressed interests to match them with relevant advertisers. Advertisers can set parameters to target users most aligned with their interests and selectively reward them based on targeting accuracy.
BAT was launched on the Ethereum mainnet. As a token, BAT serves as the currency within the Brave network. Its price is updated in real-time on Binance. The Brave browser adopts a digital advertising strategy that incentivizes advertisers, publishers, and readers through blockchain-based rewards.
BAT stands for Basic Attention Token. The Brave network has 16 million daily active users, and BAT is used within the Brave ecosystem. The Brave community plays a significant role, and the development of its ecosystem is still ongoing.
BAT runs on Ethereum. In 2021, Brendan Eich successfully launched the decentralized BAT project. As the co-founder of Mozilla Firefox, he brings extensive experience in both technology and the blockchain industry.
BAT is used to reward advertisers, digital publishers, and target audiences. It also serves as the currency of the Brave network, helping to drive business within Brave and its decentralized web browser.
One of BAT’s key features is its ability to incentivize digital marketers when their campaigns achieve significant viewership. The higher the view count, the greater the chance marketers have to effectively reach their target audience. In this way, BAT rewards dedicated marketers and encourages them to focus more on audience targeting. BAT users on the Brave browser can also be rewarded for accessing certain services and premium content, although the exact terms are not yet clearly defined.
The maximum total supply of BAT tokens is 1.5 billion, all of which are currently in circulation.
The Basic Attention Token to other currencies exchange rate?
